Moose Hide Campaign Day

Over half a million Canadians in ceremony and solidarity with the goal of ending gender-based violence.

Working Towards Reconciliation

Take a tangible action to end gender based violence in Canada

Why Moose Hide Pins?

In many Indigeneous cultures on Turtle Island, Moose Hide is considered medicine. Our pins are like a medicine for a social ailment in our society.

The Moose Hide Campaign began as a BC-born Indigenous-led grassroots movement to engage men and boys in ending violence towards women and children. It has since grown into a nationwide movement of Indigenous and non-Indigenous Canadians from local communities, First Nations, governments, schools, colleges/universities, police forces and many other organizations – all committed to taking action to end this violence.

Since the Campaign began over 10 years ago along the Highway of Tears, thousands of communities and organizations across Canada have held Moose Hide Campaign events and joined the annual Moose Hide Campaign Day ceremony and fast. People of all ages, genders and backgrounds are invited to take part in Moose Hide Campaign activities.

The campaign is grounded in Indigenous ceremony and traditional ways of learning and healing. A cornerstone of the Moose Hide Campaign is the moose hide pin. Wearing the pin signifies your commitment to honour, respect, and protect the women and children in your life and speak out against gender-based and domestic violence. To date, over three million moose hide pins have been distributed free of charge to communities, schools, and workplaces across Canada.

Why moose hide?

Moose hide is a symbol of taking a stand against violence and undoing the effects of Residential Schools.

Co-founders Paul and his daughter Raven were hunting moose to help feed their family for the winter and provide for cultural purposes. This was a grounding tradition on their land that passed knowledge from one generation to the other, something the residential school system tried to erase. 

They felt connected to their surroundings within their Carrier territory along the Highway of Tears in Northern BC where so many women have gone missing or been murdered. And they were inspired. 

Paul knew his young daughter deserved a life of dignity and respect free from violence. 

And so it began… a cultural tradition of generational teachings became a symbol of a responsible, meaningful pledge. 

A commitment to take action in honour of women and children everywhere, and a symbol of honouring Indigenous medicine and belonging that is here to stay.

We have a vision of distributing 10 million moose hide pins and seeing one million people fasting together in ceremony to end violence against women and children.

Raven Lacerte, Co-founder

benefits of YOUR participatiON

  • Helping end violence. Participating in the campaign signals your community or organization’s commitment to standing up against violence towards women and children.
  • Creating safe spaces and workplaces. Your organization, workplace, or community can utilize the campaign to raise awareness about gender-based violence and help create environments that are free from harassment and violence.
  • A low-cost option with big returns. Cost-free resources and events like moose hide pins make participating in the campaign easy and cost-effective for your organization.
  • Supporting reconciliation. Involvement in the Campaign promotes implementation of the Truth and Reconciliation Commission Calls to Action and the UN Declaration on the Rights of Indigenous Peoples. Participating in the Moose Hide Campaign also demonstrates commitment to addressing the tragic reality of missing or murdered Indigenous women and girls in Canada and the Calls for Justice of the National Inquiry.
  • Promoting cultural sensitivity and anti-racism. The Campaign helps increase cultural sensitivity and understanding of the intergenerational impacts of colonization and residential schools. It is a practical and effective way to help address racism against Indigenous peoples.
  • Empowering professional development. Engaging in the Moose Hide Campaign and particularly the annual gatherings helps individuals gain experience in cross-cultural relations and build tangible skills to promote violence-free spaces.
  • Encouraging healthy masculinity. The campaign is an effective way to help guide men and boys in developing healthy behaviours and concepts of masculinity.

Latest News

Listen to what the students want to learn
Listen to what the students want to learn

Rutland Middle School staff and students describe their Walk to End Violence on Moosehide Campaign Day with one simple word: goosebumps. The school is in Kelowna, B.C., with a population of 500 students. Approximately 150 of those are Indigenous students. On Moose...

A Circle for Change
A Circle for Change

Cathy Lindsay believes in the power of inclusiveness to create real change.Lindsay is an Elder from Kenora, Ontario, who will be speaking at the Ne-Chee FriendshipCentre’s Moose Hide Campaign Day event on May 11. She recalls an event with a sharing circle years ago....