Frequently Asked Questions (FAQs)

Below are our answers to some the most frequently asked questions. Don’t hesitate to contact us with more questions. We love to engage in respectful dialogue and will do our best to answer!

Q. What is the Moose Hide Campaign?

The Moose Hide Campaign is an Indigenous lead grassroots movement of Indigenous and non-Indigenous men and boys who are standing up against violence towards women and children. Over the years it has grown into a national campaign to engage all Canadians, with over 1,500 participating communities, organizations, K-12 schools and post-secondary institutions across the country. In addition to distributing the Moose Hide pins, the Campaign hosts both Regional and National Gatherings which include a Day of Fasting. People of all ages, backgrounds, and gender identities are invited to engage in the campaign and are welcome to attend all Moose Hide Campaign events.

Q: Where did the inspiration for the Moose Hide Campaign come from?

The idea for the Moose Hide Campaign came to the founders, Paul Lacerte and his daughter Raven, during a hunting trip on their traditional First Nations territory along the "Highway of Tears", a stretch of highway in northern B.C. where many women have been murdered or gone missing. As they harvested the moose, they had a moment of inspiration: to tan the moose hide and cut it into squares to engage men and boys in efforts to end violence against women and children. Since then over two million squares have been distributed. The inspiration came from the land, from the loving relationship between a father and daughter, from the stretch of highway where violence has taken so many loved ones, and from the spirit of the moose.

Q: Why is the Moose Hide Campaign targeting men and boys specifically?

While the campaign agrees that all forms of violence are unacceptable regardless of gender, we are keenly aware that violence against women and children has been an unacceptable reality for generations. Women have been at the forefront of efforts to end domestic violence, gender-based violence, and inequality, and men have largely been absent in these efforts. It is time for men to join these efforts and work together to encourage a culture of healthy masculinity.

Q: How are the Moose Hides sourced and produced?

All the moose hide squares come from traditional hunters who hunt moose for food and ceremonial purposes, or from animals who have died in road accidents. No animals are hunted specifically to supply hides for the Moose Hide Campaign. The patches are produced with care by Indigenous women who are deeply committed to the protection of women and children and who value the living origins of the patches. Making the patches provides a valuable source of income for the women involved in making them

Q: Are there synthetic, animal-free versions of the Moose Hide?

Yes, the Moose Hide Campaign honours the beliefs of those that do not agree with hunting and who choose not to wear moose hide. For individuals who support the Campaign’s efforts to end violence against women and children but would prefer not to wear moose hide, the campaign produces animal-free naugahyde (synthetic) patches. Some individuals also create their own cloth squares in solidarity with the goal of ending violence against women and children. Moose hide and synthetic pins and cards can be ordered here and delivered free of charge anywhere in Canada.

Q: How is using Moose Hide connected to Indigenous cultures?

Indigenous peoples have had a deep and sacred connection with the natural world since time immemorial. This relationship has always included harvesting practices such as hunting, fishing, plant gathering, and berry picking. Many protocols and teachings have been passed down through the generations to guide these harvesting practices and ensure that principles of respect, gratitude, sustainability, and reciprocity are honoured. In this context, Moose have always represented an important source of food and clothing for Indigenous communities and for many non-Indigenous communities. For many generations, moose hide was used for ceremonial purposes and for making moccasins, jackets, gloves, rope, etc. It is associated with gentleness, warmth, comfort, hope, and love. The use of the moose hide for this Campaign honours this sacred relationship and keeps the traditional protocols and teachings of our Elders alive.

Q: What is the role of Women in the Moose Hide Campaign?

The Moose Hide Campaign was created as a way to engage men and boys in efforts to end violence against Indigenous women and girls. As men took up the challenge to wear the moose hide and participate in ceremonial fasting events, so too did many women become involved. As a result, both the campaign and the role of women in the campaign have evolved. While the campaign still focuses on engaging men and boys, it has grown to engage all Canadians in ending domestic and gender-based violence against women and children.

Q: Should women also wear the Moose Hide Square?

Yes. Women and girls are encouraged to wear the moose hide. We invite all people who care about this issue to wear the moose hide pins in their day-to-day lives and be open to sharing about the campaign when asked about them. The moose hide is intended to be a conversation starter, and women wearing the hide often sparks powerful conversations about the change we are all working towards. We have given out over 1 Million moose hide pins. If for each pin worn, only one conversation is sparked, that would mean that Canadians have now had over 1 Million conversations about ending violence that would otherwise not have happened. Our goal is to distribute 10 Million moose hide pins in the coming years.